As an online retailer, you know it's a jungle out there. Whether your selling your own branded products or you’re an online seller of 3rd party manufactured goods, competition is fierce. Having a great product simply won’t cut it. The best performing online retailers recognise that it’s about placement, establishing yourself in the marketplace, and providing a quality experience for your customers across the life cycle and at every point of engagement. Of course, all of this takes money. Assuming you don't have a boatload of cash, let's look at two scenarios.
As your company starts to grow, to be able to handle any growth, you need quality people working with you. However, as hiring people is expensive, many companies avoid hiring until it becomes absolutely necessary. They only make the change when business activity exceeds capacity. The belief is that once the need is there, they can simply bring in people to meet the capacity. This is based on this idea that hiring people should be a no-cost scenario; you only hire when capacity can handle immediate increase in your expenses.
What would you say is the biggest barrier to growth? Let's see a show of hands. I'm willing to bet you were thinking: “money.” It seems so obvious that it doesn't seem to need repeating. You don't even have to be in business to understand this piece
However there's a little more to it than that.
You've heard it before. It's a never-ending refrain. No matter how good your product, and no matter how good your sales pitch is, you hear your potential client say the dreaded words:
We sat down and spoke with influence agents, who are inbound Marketing specialists and asked them about their experience of our white label funding platform.