The Growth Blog

The big picture when funding is an option

Feb 5, 2019 12:18:09 PM / by inFund

So, you got into business with a little bit of capital. You had some money in the bank, enough to last you for a few years without making a profit. Maybe you had a few investors to help the initial expenses just to get rolling.

You have a vision for what you want your business to be. It might be modest, but perhaps you'd like the idea for your small company to rise above its humble beginnings. Maybe you want to have a few 100 employees. Maybe you want more. . Maybe you want to change the world.

Okay, so now you've now been in business for a while, and things are going well. You are making your payments and making a little money after that. You are able to satisfy your established clients. However, you are discovering that you can't make it past these early milestones. There are new services that you'd like to be able to afford, be it marketing, or someone to research opportunities in parts of the country, or maybe even internationally. However, you simply cannot afford the cost of top-notch consulting services. You do know that with more capital you could do this, and move onto a higher level.

Why providing funding could be the key to unlocking your growth

Now, let's look at this from the point of view of you as an agency. You have many clients who feel exactly the same way. However, now they feel that they want, nay, need your services. Unfortunately, for whatever reason, they believe that they cannot afford your services. They are frustrated, and they look longingly at your product thinking “if only...” They simply want to be able to gain the expertise that you, only you can offer them, to fuel their next phase of growth.

As an agency selling the product to them, this is equally frustrating. You know you can help them, but you also need to be able to help them. You need this income for your business as well. You can't grow without clients that can afford to pay for your services, and you cannot lower your prices and remain viable. And let's not forget all those other people we mentioned earlier who are going into business? Guess what. They are now your competition.

What if you could find a way to up the ante, and better compete? What if you could provide access to financing to your prospect at the moment you meet with them? You are ready to close the sale, the client says “well, I really want your product, but I can't see how to pay for it at this time,” and you immediately direct them to your website, and show them that there is a way to gain the necessary capital by obtaining a quick unsecured loan?

This is the big picture we’re referring to. Funding can be the catalyst for enabling smaller businesses to invest in marketing, which will help them to grow. As their business grows, they will invariably look to invest further in marketing. The benefit for your agency is therefore so obvious, it probably doesn’t need mentioning.

This is great, but I hear you say “yes, I would love that! But how? This isn't for a car loan; it's for my services!”

This is where InFund's White Label product comes into play. Whether it's for products or for services, working with us, you can direct your prospect to your own branded personal funding application form, which is seamless with your website. Here the client can quickly find out whether they are eligible for financing (and yes, in many ways they can, even if they don't realise it), and you can make the sale, and your prospect can feel the excitement of taking a big step forward. Your prospect is now your newest client!


Written by inFund

inFund is a loan and credit facility provider supporting SMEs to grow and finance their ambitions.